Introduction

Avneesh Gupta is the President and CEO of a booming Calgary-based tech-driven marketing company - ThinkTech. Their business works as an active marketing execution partner today for a wide range of businesses. Avneesh saw the opportunity to work with Devesh after several failed attempts at profit retention and setting up a cohesive streamlined team. 

Working with Devesh Dwivedi has brought some key success factors into play for ThinkTech. These include the implementation of:

▪ A robust sales and operating engine with built-in profit margins.

▪ Working on the business model to turn it into a profitable Marketing Consulting Firm.

▪ A smooth and gradual shift to a sustainable growth trajectory. 

▪ A clear strategic vision for all aspects of business execution.

The Story of ThinkTech

ThinkTech in 2020 was already a budding marketing agency with a focus on extending an all-rounder set of Digital Marketing services to their clients. With skilled professionals on board and the use of sophisticated technology tools, they have been active in promoting essential business growth.

Avneesh’s team follows a structured approach to understand their clients’ business requirements. Starting with analyzing a businesses’ needs, ThinkTech then proceeds with effective consultation, designing, development, and implementation of custom digital marketing and marketing automation solutions. 

The brand has also mustered expertise and recognition in Marketing Technologies, Web Technologies, E-commerce, Web CMS, Cloud Technologies, and Mobile App development. ThinkTech is now also a Calgary Chamber of Commerce and a Calgary Marketing Association Member.

The Challenge of Low Profitability

Despite a series of accolades and being in business for close to a decade, Avneesh had the foresight to recognize some significant shortcomings within the operations of ThinkTech. As a primary setback Avneesh talks about the lingering profit margins of ThinkTech over years of operation,“Operating costs were going pretty high, and despite serving loads of customers our profitability was low. It was painful to see the profit figures after all the hard work that was going into business”

.The lack of a viable profit generation channel within the business was focal to the diminishing profits despite a well-established team working full-time. When assessed, other layered issues came up as the result of a decelerating profit. Investments in better tools, initiatives for the team, and the company at large - were all aspects being undermined due to low profitability.

The Opportunity to Build a Solid Cohesive Team

In addition to lingering profit margins, Avneesh also saw the need for a tighter-knit team that followed a natural course of the same work culture.

“Although the organization was growing, and the team was expanding in multiple countries, we were facing issues in setting up a solid cohesive team that carries the same values and same culture built into it.”, he emphasized. ThinkTech’s own spawn of ideas was failing to deliver on this aspect as a number of strategies and ideas couldn’t be executed as they were visualized. Avneesh adds from his own experience - “I thought hiring more and paying more might solve the issues, but I was wrong”.

Why ThinkTech Chose Devesh?

ThinkTech’s stumbleupon Devesh’s expertise for their business was one that came after they approached several people and different strategies for the same. Avneesh grew a liking to Devesh’s straightforward approach which was a driving factor for his decision to hire Devsh as his Business Coach. 

Avneesh exclaims -

“The best part of his personality and his biggest trait is - His Empathy. He gets into the shoes of his clients and sees the world from their eyes. He will educate you, inspire you, guide you, and even brainstorm ideas with you. I totally feel fortunate to have found him”.

Devesh’s strategic vision for effective business understanding

Avneesh shared about their journey of growth and progress working with Devesh - “Devesh has helped me set up a sales and operating engine with better profit margins built into it. He guided us in this process gradually and smoothly and led us to a growth trajectory.”

ThinkTech’s issues were addressed with a clear strategic vision that covered all grounds and aspects of effective business execution.

The Results

With streamlined targeting of each concern, ThinkTech has been able to address all its issues in collaboration with Devesh. Some rewiring of their systems and processes benefitted their marketing effectiveness and a rise in sales revenues and profit margins followed. A consolidated team structure has helped them function as a cohesive team with an improved ROI and client impact  level of their services. 

Avneesh cherishes his experience working with Devesh - “It has helped us remodel from a regular marketing agency to a profitable Marketing Consulting Firm”.

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Any business has its reservations about spending valuable time and money on business coaching. Avneesh’s successful experience also started with some setbacks, but as he says - “A number of you might think that it’s not the right time or you don’t have a budget for it. But, for those of you who are on the fence - I would say it’s an investment, not an expense. His intellect, value system, empathy, experience, and skills can save you years in business and fast-track your growth. I sometimes regret why I didn’t hire him or find him before!”

Is your business struggling to make the profits it should? Are you tired of being the last or least paid team member despite being the Business Owner? Get in touch with us and let's fix that.