Introduction

Christ Pritchard is the owner and Founder of Cupping Canada Inc a health and wellness-based venture with therapy supply products. Their venture is also extended into the beauty industry with a range of cupping therapy supplies and education opportunities for physiotherapists, massage therapists, and chiropractors. 

Christy talks about referring to various books, and online resources for business coaching, with either the lack of target redressal of issues or consideration of their specific business model or exact market. Their association with Devesh began as an attempt to synthesize their efforts into a full and complete solution.

Devesh’s expertise helped in the following areas to run a better business overall and stand to be more profitable at the end of the day:

▪ A resolution of business and market-specific issues faced. 

▪ Time and money freedom within operations at various levels.

▪ Gaining a better business understanding beyond the product perspective. 

▪ Overcoming financial challenges by exploring different layers of business operations.

▪ Benefits of business coaching to promote active communication and resolve in-house partnership disagreements.

The Story of Cupping Canada, Inc.

Cupping Canada is a one-of-a-kind business that deals in professional cupping supplies and education. The business has evolved with a focus on providing quality and affordable cupping aid for professionals. 

The brand extends a variety of cynical cupping workshops and training courses along with multi-purpose silicone cupping sets for a variety of uses amidst their product listing. Christy has owned and led the growing business as a resourceful aid for professional cupping supplies and evidence-informed education for professionals in the field.

The Challenge of Understanding Financials and Optimizing Profit Margins

Christy highlights some of the problems and challenges that showed up prominently for their small business - “Our problems included having a real understanding of our financials and primarily how to maximize on our profit margins.”

A lingering financial understanding for Cupping Canada Inc most likely developed as a result of a generalized financial approach that did not take several specific aspects of the business into consideration. With a skewed financial understanding, dipping profit margins were a natural challenge to follow. 

“Additional areas that required some coaching and mentoring were with respect to communication issues and partnership disagreements.”, Christy added. These issues created friction in internal business operations due to a different understanding of business.

Why Cupping Canada Chose Devesh? 

Cupping Canada Inc chose Devesh as a Business Coach to focus on their issues as a specific business instead of a general one. One factor that Chirsty highlights about the shortcomings of other business coaching resources is a lack of custom aspects and your business model being included to gain a business perspective. 

Working with Devesh gave an opportunity to tackle their business with a case-specific understanding of their business - for financial, growth, and other business aspects. Christy adds - “It has allowed us to work on our business, and not just in our business; which is incredibly satisfying.”

Devesh’s Expertise for robust and authentic business understanding

Christy also shares her experience of effective business coaching with Devesh and the problem areas that were resolved - “We are actually able to see things improve and know when we are running into challenges, and now how to address them as well in a much more productive manner.”

Cupping Canada Inc had a successful experience of addressing their target issues with not only a complete understanding but thorough implementation for their business growth.

The Results

Devesh’s expertise for Cupping Canada Inc proved to be beneficial in resetting their financial understanding and building a promising profit funnel. With a more complete business understanding based on custom aspects, better communication could be facilitated for a long-term growth strategy. 

Christy reaffirms her decision to work with Devesh - “Until we had the opportunity to work with Devesh, I thought coaching (business coaching) was nothing more than a buzzword, and just another expense line on the financial statements. It was without a doubt, one of the best investments we ever made in our business and in ourselves."

Sit down with us to understand your business better.

Many businesses share the common challenge of becoming stagnant in the financial, growth, and intercommunication space due to a lack of a proper business understanding from the market perspective.

Is yours a business battling some of these challenges? Is your team facing internal disagreements or is it not on the same page? A business coaching book or online guide can only share a general perspective. Sit down with us to understand your business as per your business structure and market.